One of our recent clients needed to halt a major decline in membership. Profitability had fallen significantly and long-term sustainability was in doubt.
We provided rich insight into the perceptions and attitudes of potential membership audiences, uncovering issues of greater strategic significance for the organisation as a whole.
As a result, they are reviewing their entire membership strategy and implementing an overhaul of the way it communicates its brand and membership proposition.
What makes us different to other companies is our ability to go beyond the brief and get to the heart of the issue, if necessary communicating difficult news to senior stakeholders with authority and credibility.