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DecisionMap™ Greater engagement means more understanding

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We work with a multi stage customer purchase journey process to help you learn more about customer purchase decisions. The stages identify the touch points that will most influence purchase decisions and help you drive sales and increase customer loyalty.

Our expertise includes buyer behaviour profiling and decision process analysis across consumer and business markets in all sectors. We'll provide a full picture of how and why customers choose – allowing you to tailor your marketing, packaging and communications accordingly. Our experience in this field has enabled us to launch DecisionMap™.

DecisionMap™ comprises a basic question set template which we use to unpick the drivers behind customer's decision making in the customer journey. Around this basic framework DecisionMap™ offers a high degree of flexibility to meet individual client needs.

The framework enables DecisionMap™ projects to be designed and implemented more quickly than fully bespoke projects.

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