Men's Health Forum, the charity providing an independent and authoritative voice for male health in England and Wales was looking was looking to find ways of increasing male uptake rates within the NHS Bowel Cancer Screening Programme.
The research proved extremely effective in understanding attitudes better, not just towards screening, but towards health in general. We were able to recommend specific and detailed plans of action to increase uptake, which were adopted by MHF.
We adopted a mixed quant and qual research approach which consisted of moderated focus groups of selected target group (men aged 60+) held across five locations across the UK. This was supplemented by in depth telephone interviews with representative socio-economic samples and an extensive qualitative postal survey.