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Smoking prevalence among young people

NHS Knowsley needed to understand what it is that triggers 11-18 year olds to smoke and how to help those already smoking to give up.

A mixed mode approach of online and on-street interviewing gave NHS Knowlsey statistically robust insight into the socio-demographic and ego-related triggers to smoking, as well as the role of the family at that critical first light.

Highly innovative reporting included the production of a school pack for 11-18 years olds in Knowsley, endorsed and distributed by the schools in the community. Liaising with the schools directly in this way was instrumental in mruk helping to drive community involvement, driving down smoking take-up rates.

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