The Refinery process enables you to successfully refine and develop products around the features that really matter by capturing all stakeholder views and integrating into the development process. This product development process helps you innovate in line with market trends and customers' needs. It can combine any or all of the following:
- Direct dialogue with all stakeholder groups so you understand product usage, customer experience, buying decision criteria, purchase drivers and brand attitudes
- Vivid customer diaries bringing to life actual usage, eliciting valued features and comment, using our award winning e-luminate™ portal
- Creative interaction between selected users, purchase decision makers, and product development managers, at our co-creation workshops and concept labs allowing real time refining of product & services
- Face to face interviews with key decision makers in your organisation to elicit the key business imperatives and measures of success.
The Refinery is fully adaptable and can be scaled up or down to meet any need. Where your products need to reach international markets our proven international capability means we can reach across the globe